About Denise Brosseau

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So far Denise Brosseau has created 38 blog entries.

What Makes Great Thought Leadership Content?

If you're like me, you subscribe to and read a lot of newsletters. Every morning, I get between 10 and 20 daily, weekly and monthly newsletters in my mailbox and some of them I read religiously (Dave Pell's Next Draft), while others get an occasional glance if the headline catches my eye. These are all things I have chosen to subscribe to and while I look forward to many of them, I [...]

Is Thought Leadership Outside Your Lane or Expanding Your Lane?

I was on a call with a client last week and she asked me something that fired me up. We have been working together for several months and during that time she has advanced from being unknown outside her community of colleagues to finding her voice, honing her niche, identifying her thought leadership topics, creating a strong LinkedIn profile, and sharing content related to the future she envisions. She has also [...]

Don’t Just Introduce…Credentialize!

Ever been with someone at a networking event or a business meeting where they failed to introduce you? It can be both painful and awkward...and it doesn't have to be that way! Here's a technique that I learned from my friend and mentor, Sam Horn about how to not just introduce but to 'credentialize' someone so that you're making true connections. This can also be a great thought leadership technique when used online [...]

What If More Leaders Were Like Simone Biles?

Simone Biles is a global phenomenon and her decision this week to step away from competing was heard around the world. What can we learn from her willingness to acknowledge and respect the signals her body was giving her? How might we emulate her choices when we are faced with our own version of the 'twisties'? Read the newsletter.

What Thought Distortions Are Keeping You From Becoming a Thought Leader?

Are you struggling with moving forward on your thought leadership journey? Most of us get stuck in some very disempowering thought distortions that take us out of the game. Here are a few that may be holding you back. Which one resonates with you? Read the article.

Recipe for a Successful Thought Leader

People often ask me what it takes to become a thought leader so here's my light-hearted recipe for success. I believe you must start with a whole-hearted, purpose-driven leader and add at least 2 cloves of creativity. Read on for the complete, time-tested recipe.

Get Started Today as a Champion of Change

One phrase I keep hearing from companies I’ve been (virtually) speaking for in the last few months is “transformation”. Digital transformation, business process transformation, whole company transformation – it’s all another way of saying companies and organizations of all sizes are undergoing change. So, if change is the new normal (and I think it always was), what role will you play as a champion of change? In this edition of the [...]

Entrepreneurial Thought Leader: Lisa Hufford

I recently had the opportunity to interview Lisa Hufford, author of Navigating the Talent Shift, and founder and CEO of Simplicity Consulting -- a $40M on-demand marketing and communications consulting business in the Pacific Northwest. The sad truth is that there are far too few women CEOs who have written a well-respected business book to showcase their ideas and build their brand, so I was intrigued to speak with Lisa right from the start. Lisa [...]

Thought Leader or Expert? You Decide

Here’s what I’ve been thinking about lately…what’s the difference between someone who is an expert in their field and someone who is a well-known expert? And what about someone who is a well-known expert in their field vs. someone who is a well-respected thought leader? Often the terms expert and thought leader are used synonymously, but actually, I believe that while expertise is a pre-requisite for thought leadership, being an expert is [...]

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