At Thought Leadership Lab, we are fond of sharing resources. Depending on what topic you are focused on, we hope you’ll find some ideas here that can help you be smarter, move faster, or connect with someone cool.
BUILD YOUR FOLLOWING
- Get training in writing an Op-Ed at the OpEd Project – www.theopedproject.org.
- Write an article for a specialized publication in your field, or post on Medium, LinkedIn or Newsbreak.
- Guest blog on a popular blog – Try Alltop to find the top blogs by topic area.
- Reach out to a podcast host in your subject matter to see if you can be a guest. Use the iTunes list of popular podcasts or ListenNotes.
- Start an e-newsletter and send it to people in your industry/niche. Use an email marketing tool like iContact, MailChimp or Constant Contact.
- Convene a group of people with the same title/job across your industry for quarterly calls or meetings.
DEVELOP YOUR PLATFORM
- Search SlideShare or YouTube to see what other experts in your niche have created to support their platform.
- Find thought leaders in your niche by looking for hashtags related to your topic on social media and see who’s sharing content under that hashtag. Then follow those that are sharing the best content so you can amplify their best ideas.
- Speak on a panel at a leadership conference. If you’re an experienced speaker, sign up eSpeakers or a speaker’s bureau like Leading Authorities.
- Comment on the blog(s) of others who are thought leaders in your niche, industry, organization.
- Join Thinkers 360 and share your content with a wider audience.
At Thought Leadership Lab, we think everyone needs a large, well-nurtured network. It’s how we’ve built our business, learned all kinds of new things, and gotten involved in making a difference. Here are some ideas on how to build your network. (Remember – a great network starts by giving back!)
- Join the board of a trade association or non-profit in your niche.
- Update your LinkedIn page so others can learn about you – use hashtags that others follow so they can find you and what you’re best at.
- Sign up for a weekly update of events in your niche (check www.Meetup.com) and attend a few every month.
- Host a webinar on a topic you are an expert in and invite others to attend. Try a tool like Zoom to host your webinar or create a LinkedIn Live event.
- Start a monthly breakfast group with others you want to meet. You invite a small group and then encourage them to each bring their favorite person in their field that others need to meet.
- Use Google Alerts to stay informed about people in your network.
The people who join your ‘tribe’ want to identify and connect with you. The more clearly you can tell a story, the more likely you are to build a loyal tribe. Sadly, few are born with the gift of storytelling – the rest of us have to work to develop it. Here are some resources that can help.
Being a great speaker can be the difference between having your ideas heard and having your ideas spread. Thought leadership is about spreading ideas.
- NEWSLETTER: Want to get great advice from speakers on how to be a better speaker? Subscribe to SpeakerNetNews.
- COACHING: Hire a speech coach recommended by people you know and respect. Here are a few we like: Hilary Blair, JD Schramm, and Lou Heckler. Also, check out the great videos on improving your speaking at K. C. Baker.
- ASSOCIATION: Join Toastmasters – to hone your speaking skills
- CLASS: Take an improv class to improve your spontaneity and presence. Try B.A.T.S. if you live in the Bay Area.
- EVENT: Attend a National Speaker’s Association Event – there are also local chapters in many major cities
- IDEAS: Discover the process to prepare a great talk in this helpful post.
- GRAPHICS: Explore Canva – use one of their templates to better present your ideas
- PRESENTATIONS: Hire someone to help you create a top-notch presentation. Here are some talented folks we recommend – my friends at Alimat, Inc.
- APPLICATION: Explore the very cool Mmmhmm app to make your presentations come alive
- VIDEO: Adobe Firefly has some great new AI tools for building video into your presentations
As we climb the corporate ladder, we’re expected to be less focused on the tactical and more focused on the strategic. But how do we do that?
We are all following in the footsteps of giants. Here are a few that I have learned from.
- Michael Hyatt – Michael’s blog always inspires and educates me and helps me think in new ways. He also has a terrific podcast and he’s curated a set of productivity resources that I highly recommend that you can get when you join his email list.
- Sam Horn – Known as the Intrigue Expert, Sam is a prolific author and excellent speaker and I always learn a lot from her content.
- Dan Pink – I love his short, 3-minute videos that he emails out periodically. Always a strategic insight of some sort.
- RESUMELAB: Christian Eilers is a resume expert and a career advice writer at ResumeLab. He offers lots of great resources for those writing a top-notch resume.
- CLIFTON STRENGTHS: This is one assessment tool that I really find useful because it focuses on your key strengths. Developed by the Gallup Organization after studying thousands of leaders. You buy the book, take the code to their website and take the test to find your top 5 strengths.
There are hundreds of great podcasts out there. Here are a few of my favorites.