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Your How-To Guide To
Become The Go-To Expert in Your Field
Ready to Be a Thought Leader? maps the path for any successful executive, professional, or civic leader to become a respected thought leader in their industry. This proven seven-step process can help you set a course for maximum impact and influence, no matter where you're starting from.
“Ready to Be a Thought Leader? is a likable, practical book for seasoned executives who have achieved financial success but now want greater influence."
Harvard Business Review
7 Step Process to
Becoming a Thought Leader
The How To Guide To Become a Go-To Expert
Thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and networks to make their innovative thoughts real and replicable, sparking sustainable change and creating movements around ideas.
Think you have what it takes to be a thought leader?
This book will show you the way.
Check out the chapter summaries to get a preview of what is covered in the book >>
Ready to Take The Lead?
Order the book today for tips, techniques, and practical advice to help you thrive in this new era of business.
Find Your Driving Passion
Thought leadership starts with focus and passion. You will be far
more effective if you identify the one arena where your interests,
expertise, credibility, and commitment align.
1
Ripples of Influence
Next, it's time test your ideas and opinions with knowledgeable stakeholders— colleagues, mentors, and friends— gather their input, and continually refine your thinking.
2
Activate Your Advocates
To expand your influence, you will need to attract supporters and well-connected advocates who can champion your product, program, initiative, or idea to a much broader audience.
3
Put Your "I" On The Line
To build sustainable momentum, you'll need to show the way which means overcoming self-imposed limits and standing front and center for your vision of the future.
4
Codify Your Lessons Learned
Thought leaders distill their know-how into a replicable model. Here you'll get the tools to codify, test, and refine a repeatable and scalable blueprint for others who want to follow in your footsteps.
5
Put Yourself on S.H.O.U.T.
To increase your credibility, strategic visibility, reputation, and gain recognition as a thought leader, you will have to get the word out about your activities, efforts, and lessons learned.
6
Incite (R)Evolution
There are many ways to audit your progress and stay on track to ensure that you gain traction for your ideas locally, regionally, nationally, and internationally.
7
Endorsements
What People Say
“Denise is a champion of entrepreneurs and executives alike. She lays out a step-by-step process for all who want to achieve status as a thought leader. I highly recommend her book.”
Kay Koplovitz
Founder, USA Networks; Chairman, Springboard Enterprises; Author, Bold Women, Big Ideas
“Denise Brosseau has done a great service by making thought leadership accessible to all of us. Her case studies and practical resources make this book approachable and a must-read."
Aneel Bhusri
Co-founder & Co-CEO, Workday
“Are you tired of the status quo? Ready to Be a Thought Leader? will give you practical guidance and inspire you with real-life examples.”
Susan Doherty
CMO, Hipmunk
“Thought leadership can be a significant competitive advantage for independent consultants. People want to hire the best, and thought leadership validates your reputation, credibility, and expert knowledge."
Gene Zaino
CEO & President, MBO Partners
“Denise Brosseau will give you the GPS to find and achieve the designation of thought leader. Whether you're an entrepreneur, executive, or nonprofit leader, you won't want to go to work without it.”
Peggy Klaus
Executive Coach, Author, BRAG! and The Hard Truth About Soft Skills
“If you want to build community, advance ideas, and effect lasting change, read Denise Brosseau's book. You'll find the inspiration and know-how you need to enhance your impact and improve lives.”
Jane Wales
President/CEO, The World Affairs Council, VP of Aspen Institute
About The Author
- Featured in -
About The Author
Hi, I’m Denise Brosseau
- Founder & CEO of Thought Leadership Lab
- Clients include PayPal, Roche, Zoom, Microsoft, Google
- Coach start-up CEOs & Sr leaders across multiple industries.
- Founded first company at the age of 26.
- Co-founded Forum for Women Entrepreneurs (now Watermark) and Springboard Enterprises – leading to $36 billion (and counting) in funding for women entrepreneurs.
- BA from Wellesley College
- MBA from Stanford University.
- Speaker at companies such as Intel, Abbott, and KPMG
- Presented at college campuses across the US & internationally.
- Recognized as a Champion of Change by the White House
- Recognized as one of the Top 100 Women in Northern California by the Girl Scouts
- Featured in Wall Street Journal, Fast Company, Inc. Magazine, & NPR.
Are You Ready to Be a Thought Leader?
Thought Leadership Lab literally wrote the book on how to get there!
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