Archetype: Builders

Driver: Motivated to invent, build, create, and show a new path.

Behaviors and Characteristics:

Enjoy the white space of new creation or new solutions.
Willing to ask a lot of questions or engage in conversations with customers, community or followers in order to figure out a better way.
Very knowledgeable, creative, and energetic about sharing their ideas.
See a different future than others around them and are willing to push forward against all odds.

Challenges:

To get others excited about their product, invention or new idea.
To step back from the day-to-day requirements of building an initiative, company or organization to be seen as a thought leader in their industry or niche.
To delineate their personal brand and thought leadership from their company’s.
To try to do too much rather than focus on doing a few things well.

Greatest Fear:

Not getting there first or not being the best/coolest/fastest.
Not making a difference in their industry or community.

Must Avoid:

Too ‘me’ or ‘my company’ focused rather than creating a conversation and adding value to their industry/niche.

Call to action:

Isn’t this cool?

Example Builder Thought Leaders:

Miki Agarwal, Co-Founder of THINX and Owner of Wild (See Chapter 2 of Ready to Be a Thought Leader?)
Ali Wing, CEO of giggle (See Chapter 4 of Ready to Be a Thought Leader?)
Richard Branson, Founder, and Chairman, Virgin Group
Steve Jobs, entrepreneur and inventor, founder, Apple

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