Archetype: Builders

Driver: Motivated to invent, build, create, and show a new path.

Behaviors and Characteristics:

Enjoy the white space of new creation or new solutions.
Willing to ask a lot of questions or engage in conversations with customers, community or followers in order to figure out a better way.
Very knowledgeable, creative, and energetic about sharing their ideas.
See a different future than others around them and are willing to push forward against all odds.

Challenges:

To get others excited about their product, invention or new idea.
To step back from the day-to-day requirements of building an initiative, company or organization to be seen as a thought leader in their industry or niche.
To delineate and differentiate their personal brand and thought leadership from their company’s.
Often try to do too much rather than focus on doing a few things well.

Greatest Fear:

Not getting there first or not being the best/coolest/fastest.
Not making a difference in their industry or community.

Must Avoid:

Too ‘me’ or ‘my company’ focused rather than creating a conversation and adding value to their industry/niche.

Call to action:

Isn’t there a better way?

Example Builder Thought Leaders:

Miki Agarwal, Co-Founder of THINX, CEO of Tushy and Owner of Wild (See Chapter 2 of Ready to Be a Thought Leader?)
Ali Wing, CEO of giggle (See Chapter 4 of Ready to Be a Thought Leader?)
Robin Chase, founding CEO of ZipCar
Richard Branson, Founder, and Chairman, Virgin Group
Steve Jobs, entrepreneur and inventor, founder, Apple

are you ready for

a bigger playground?

If you are ready to take your next step as a thought leader, you’ll find an easy-to-follow 7-step blueprint in my book Ready to Be a Thought Leader?. Order today at Amazon.