Archetype: Intellects

Driver: Motivated to share their knowledge, research and lessons learned.

Behaviors and Characteristics:

Curious, always have a learning mind.
Willing to dig deeply into one arena and know it fully.
Often able to ‘uncomplexify’ difficult information.
Have multiple graduate degrees or are deeply learned in their field of expertise.
Enjoy cataloging and categorizing information.

Challenges:

To create a dialogue rather than a one-way sharing of expertise.
To open their mind to possibilities that fall outside what they ‘know’ to be true.
To translate their learning into ‘what’s in it for them’ language and stories.

Greatest Fear:

They will not have the facts at their fingertips when they need them, or they may have their facts wrong.

Must Avoid:

Must overcome a tendency to default to ‘sage from the stage’ or a professorial mode of communication.

Call to Action:

Let me teach you how.

Example Intellect Thought Leaders:

Avinash Kaushik, Google Digital Marketing Evangelist, author, Occam’s Razor blog and Web Analytics 2.0 (see Chapter 7 of Ready to Be a Thought Leader?)
Jerry McNellis, founder Compression Planning and author Exploding the Meeting Myth (see Chapter 7 of Ready to Be a Thought Leader?)
Tim Ferris, author 4-Hour Body, 4-Hour Work Week, 4-Hour Chef
Jack Welch, business executive, former CEO and Chairman, General Electric, author Winning.
Jennifer Aaker, Professor, Stanford Business School, Author, Dragonfly Effect

are you ready for

a bigger playground?

If you are ready to take your next step as a thought leader, you’ll find an easy-to-follow 7-step blueprint in my book Ready to Be a Thought Leader?. Order today at Amazon.