Driver: Motivated to share their knowledge, research and lessons learned.
Behaviors and Characteristics:
- Curious, always have a learning mind.
- Willing to dig deeply into one arena and know it fully.
- Often able to ‘uncomplexify’ difficult information.
- Have multiple graduate degrees or are deeply learned in their field of expertise.
- Enjoy cataloging and categorizing information.
- To create a dialogue rather than a one-way sharing of expertise.
- To open their mind to possibilities that fall outside what they ‘know’ to be true.
- To translate their learning into ‘what’s in it for them’ language and stories.
- They will not have the facts at their fingertips when they need them, or they may have their facts wrong.
- Must overcome a tendency to default to ‘sage from the stage’ or a professorial mode of communication.
Call to Action:
Example Intellect Thought Leaders:
- Avinash Kaushik, Google Digital Marketing Evangelist, author, Occam’s Razor blog and Web Analytics 2.0 (see Chapter 7 of Ready to Be a Thought Leader?)
- Jerry McNellis, founder Compression Planning and author Exploding the Meeting Myth (see Chapter 7 of Ready to Be a Thought Leader?)
- Tim Ferris, author 4-Hour Body, 4-Hour Work Week, 4-Hour Chef
- Jack Welch, business executive, former CEO and Chairman, General Electric, author Winning.
- Jennifer Aaker, Professor, Stanford Business School, Author, Dragonfly Effect
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