Archetype: Competitors

Driver: Motivated to be at the top of their niche, to ‘win’.

Behaviors and Characteristics:

Highly motivated to gain visibility for their expertise.
See thought leadership as a competitive advantage and as a path to being a rainmaker.
Happy to be in the spotlight and to have their name, or the name of their company, prominently displayed.

Challenges:

To focus more on the number of their followers or the income they can bring in rather than adding value to a community.
To maintain high-quality content and ideas rather than just brand building.

Greatest Fear:

Being overlooked or undervalued for their efforts.

Must Avoid:

Being seen as self-serving.

Call to action:

In it to win it.

Example Competitor Thought Leaders:

Carly Fiorina, businesswoman, former CEO, Hewlett-Packard, and candidate, US Senate
Larry Ellison, CEO, Oracle

are you ready for

a bigger playground?

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