Go from coach & business owner…


ENROLLING NOW for our May – October 2022 Academy
(for Chief Guides only)


Accelerate Your Journey

As a Chief Guide, you’re among a select group of executive coaches working with senior women leaders. You’ve worked hard to get here — gained your coaching certification and/or advanced degree, built your coaching practice, likely started and grown your own business. But what’s next?

Perhaps it’s time to be a thought leader.

Why thought leadership?  What I have witnessed, in the more than 10 years I have been working with women just like you, is that thought leadership is the key that unlocks a whole new level of professional accomplishment and achievement as well as career and personal satisfaction. If you’d like to increase your strategic visibility — your visibility and standing with the people who matter, then thought leadership is one of the easiest paths to achieve that.

Thought leaders become rainmakers who attract clients for their services, followers for their blogs, readership for their books, and funders for projects they have underway. Thought leadership leads to exposure for your ideas, status, and authority in your industry, as well as more credibility and trust among those you wish to influence. Thought leaders are quoted, cited, linked to, and sought after for their expertise. And, they have more opportunities to influence and inspire others, bring about meaningful change, and leave a legacy that matters.

I created the Thought Leader Lab Academy, a six-month professional development program and community for senior-level women coaches so that I can help more women like you become thought leaders. The Academy will be a Chief Guides-only community designed for you if you want to:

  • Stop being the best-kept secret and start being recognized for what you know
  • Confidently identify and/or solidify the niche and audience where you can make the most difference
  • Craft a unique point of view that distills your expertise and shares a fresh perspective
  • Recast your doubts and concerns about taking a stand into energy and enthusiasm about your thought leadership journey
  • Select the right platform and modality to share your message
  • Understand the process for creating content that resonates and establishes your expertise
  • Increase your credibility and influence and bring prospective clients to your door
  • Build a plan to create a following for your ideas
  • Join a community of like-minded Chief Guides who can help you workshop your ideas in a safe space and amplify your efforts online and off

Isn’t it time you made the investment in yourself, your business, and your ideas? When I have offered this program before, I charged $2500, but I am offering a special price for Chief Guides only. Your investment is $997.

Learn more of the details below or read the testimonials of past participants. To secure your spot click the button below to register.



Proven thought leadership strategies and techniques that really work and ideas on how to implement them for your niche.


Access to the Ready to Be a Thought Leader? Toolkit with worksheets and checklists to guide your journey.


Bring your unique challenges to ‘workshop’ with the group so you gain the wisdom of all in how to move forward.


Identify the right to-do items that will move you forward; the group will help hold you accountable for achieving them each month.


  • Want to increase your impact and influence this year?

  • Need advice on how to identify, narrow or better define a niche you can ‘own’?

  • Wish your thought leadership efforts could be more easy and effortless?

  • Need support and accountability to keep you motivated?

If so, you’re in the right place!

As a Chief Guide, coach, and longtime business owner, I know the unique challenge of staying focused on what you need to do to build your business, while also serving existing clients and getting done what is next on the to-do list. And yet, as a longtime thought leadership consultant, what I have learned is that building a visible, public reputation as a trusted expert opens the door to new opportunities, reducing the time and energy it takes for new business to come in the door.

I have also learned that going it alone can be frustrating and paralyzing – how do you know you have the right niche, what is the right message that resonates, which platform is the right one to reach your intended audience, etc.

These are all questions we will cover… and more. My core values are test and iterate, figure out what’s easy for you rather than push to be something you’re not, and be bold. And what I know is that we can do all three of those things better when we work together. I hope you’ll join the Academy and make a commitment to move forward on your journey from leader to thought leader this year.


Meet Your Instructor

Hello! I may not have met you yet, but I have been a Chief Guide since October 2020 and I presently lead 4 groups. In that time, I’ve met some amazing Guides and I am eager to build our success as a Guide community. Throughout my career, I have been committed to advancing the careers of women leaders with the goal of ‘more women leaders at the top of every organization.’ Chief has helped me do that and for that, I’d like to give back to all of you by offering Academy programs like this one.

A bit about my background – I started my career in the tech industry before co-founding and leading a trade association for women entrepreneurs, which I grew to 7 cities in the US and Europe, and co-founding the first venture capital conference for women, Springboard. In those roles, I had the opportunity to gain a national ‘bully pulpit’ around the topics of women and access to capital and I learned a lot about what it means to be a change agent around a big cause that mattered to me. Those years taught me how thought leadership strategies can help any one of us have more impact and influence, as well as how to scale those efforts to bring more opportunities to our door.

Fast forward a few years and a friend asked me to help her become a thought leader in her industry and that started me on a new path as a thought leadership coach and consultant. I wrote the best-selling book, Ready to Be a Thought Leader? (Wiley) and I was invited to teach the first course on thought leadership at Stanford Business School. I have also spoken widely at companies and conferences across the US on the topics of credibility, influence, and thought leadership. I’m eager to share all I know with you. I hope you’ll consider joining this special Chief-Guide only Academy.

Questions? Email me.

Denise Brosseau, Founder & CEO of
Thought Leadership Lab

Honored to work with these amazing companies

Client Examples

+ Late-career executive turned executive coach crafted a unique niche working with start-up co-founders, building her practice through content, partnerships, and targeted networking strategies.
+ Senior HR executive in the SAAS space built an extensive following in the future of workspace by convening other HR executives in her industry to collaborate, host events, and share their expertise.
+ CEO in real estate investment created a unique niche speaking at industry conferences about the future of boutique hotels as experiences vs. properties

Senior product executive in the software industry created a curriculum to teach her methodologies and gained executive sponsorship to create a new division focused on a novel approach to digital equity that she pioneered.

Senior LGBTQ health care leader leveraged opportunities to share her experiences in multiple forums (book chapters, speaking, hosting events) to advance the cause of diversity and inclusion in health care and equal patient access and outcomes.


  • WHAT: Supportive learning & accountability group

  • WHEN: Wednesday, July 20, August 17, September 21, October 19, November 16, November 30, 2022

  • TIME: Live calls at a mutually agreed upon time
    (yes, replays will be available)

  • WHERE: Zoom + Facebook Group + Email Support

  • INVESTMENT: Secure your spot for $997


  • One 60-minute group Zoom call per month (6 total)

  • Regular tips, techniques, & checklists for accountability.

  • Access to a private Facebook group for on-going support

  • Case studies of other’s journey’s for inspiration

  • Vetted resource list of tools that work… and more!



The Academy program is specifically designed for executive coaches, business owners, and Chief Guides who are committed to raising their profile, building their business, sharing their ideas, and making a difference. No matter where you are on your thought leadership journey – just getting started or well established, the Academy will help you move forward with more confidence, a clearer strategy, and a step-by-step plan for the year ahead. Apply now.

We’ll start each session (after the first one) with a quick check-in on what you’ve committed to accomplish for that month, celebrating your successes and eliminating any barriers that may have held you back. Then, we will cover a thought leadership module from my book or toolkit for about 20-30 minutes, with time for questions. Next, we’ll workshop the topic, using a worksheet, checklist or discussion questions to ensure you can put to work what you’ve learned in the module. Then, we will have time for commitments and questions.  Apply now.

Each participant will have the opportunity to join a small group of three that will meet between sessions. In that group, you are encouraged to bring an article or talk that you’re working on and ‘workshop’ the topic, audience, or content with the others. This is a great way to get feedback on your message and identify areas for improvement. Apply now.

I do offer one-on-one coaching sessions, either single-session or a package. We can discuss this – just let me know in your application questionnaire.

I don’t know anyone who can make a commitment of 100% to their thought leadership efforts. This group is designed for people who want to move forward in measurable ways to build their reputation, impact and influence. How you measure that forward momentum is up to you, but you and I both know that just showing up every month and hearing from others about what they are doing will motivate and energize you to make more progress than you would otherwise. And, you’ll have a chance to learn, ask questions, share best practices and cheer others on. Apply now.

I want to keep this group very affordable — it will be $997 for the full six-month program, including 6 live (and recorded) calls, the Thought Leadership Toolkit, email support, and access to small groups sessions for further feedback. Apply now.

The Academy is $997 for those who pay in full and can be divided into 6 monthly payments of $200 for a total of $1200. Apply now.

Join us for the supportive advice, action, and accountability you need to move your business forward!

Stay Informed

Not ready to join us yet? We got you covered. Enter your email below and we’ll send you FREE tools and keep you posted on upcoming groups.